Smart Cab wanted a one page site which would be easy to view on mobile devices. The Taxi Caller app is embedded in the site so that user can request a cab and see how far away it is.
This single page site also features an embedded contact form so that users can quickly contact the company from their mobile devices.
The focused nature of this website and the reality that it was mainly intended for people wanting to book a cab from their mobile devices meant that it was better to have fewer pages.